The Role of Green Innovation in Strengthening CSR to Enhance Sustainable Performance in the Era of the Global Climate Crisis

Eka Ananta Sidharta; Nur Fadjrih Asyik; Rusdiyanto; Heryanto Susilo; Mustakim

doi:10.7250/csimq.2025-44.05

The Role of Green Innovation in Strengthening CSR to Enhance Sustainable Performance in the Era of the Global Climate Crisis

Authors

Eka Ananta Sidharta Universitas Negeri Malang. Jl. Cakrawala No.5, Sumbersari, Kec. Lowokwaru, Kota Malang, Jawa Timur 65145, Indonesia https://orcid.org/0009-0001-7766-5620
Nur Fadjrih Asyik Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya (STIESIA) Jl. Menur Pumpungan No.30, Menur Pumpungan, Kec. Sukolilo, Surabaya, Jawa Timur 60118, Indonesia https://orcid.org/0000-0002-6060-7117
Rusdiyanto Universitas Gresik, Jl. Arief Rahman Hakim 2B, Gresik 6111, Indonesia https://orcid.org/0000-0002-7456-7072
Heryanto Susilo Universitas Negeri Surabaya, Kampus 2 Lidah Wetan di Jl. Lidah Wetan, Kecamatan Lakarsantri, Surabaya, Jawa Timur 60213, Indonesia https://orcid.org/0000-0001-8490-5859
Mustakim Universitas Negeri Surabaya, Kampus 2 Lidah Wetan di Jl. Lidah Wetan, Kecamatan Lakarsantri, Surabaya, Jawa Timur 60213, Indonesia https://orcid.org/0000-0002-2166-3423

DOI:

https://doi.org/10.7250/csimq.2025-44.05

Keywords:

Sustainable Performance, Green Innovation, CSR, Indonesia

Abstract

This study examines the mediating function of Green Innovation in the association between corporate social responsibility (CSR) initiatives and sustainable performance. It adopts a quantitative approach by collecting data from 129 recycling companies across various provinces in Indonesia through structured questionnaires distributed online. Partial Least Squares Structural Equation Modeling was conducted using the SmartPLS software to examine Green innovation’s function as a mediator between sustainable performance and CSR. The results indicate that green innovation has a pivotal mediating role between CSR initiatives and sustainable performance in Indonesia’s recycling sector. These results underscore the importance of long-term commitment and strategic alignment in overcoming short-term costs and complexities associated with implementing sustainability initiatives in an emerging industry. This study reveals the strategic role of companies in natural resource management as key to achieving sustainable performance amid the global climate crisis. It highlights the integration of environmental efforts, competitive capabilities, and sustainable innovation as a holistic approach rarely explored in the recycling industry of developing countries such as Indonesia. Positioning company capability as the main mediator, the study offers new insights into creating sustainable added value and strategic guidance for policymakers and practitioners. Additionally, it supports environmental, social, and governance and circular economy agendas, contributing significantly to the transition toward a green economy and sustainable development. In the domain of economics, this research can be attributed to the JEL Classification Code Q01; Q56; M14; L26; O31.

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